“People don’t want simply to buy the product, they want to have sympathy with the company too.” – Anita Roddick
Yesterday’s Activity: 29 visits, 19 unique visitors, 52 page views.
Everything is Personal
For many years people have said, “It’s not personal, it’s business”. Through my MBA and PhD classes, I can tell you that this phrase is nonsense. People don’t buy from businesses, they buy from people. And they PREFER to buy from people.
This is something that many online businesses fail to recognize (bloggers included). Rather than trying to develop a unique personality, much of the world’s online content is bland, boring, and impersonal.
Why do we make our content boring? Well, for many small companies it may be because they want to appear large. But this is foolish! We love David and Goliath stories.
So don’t pretend to be Goliath (that makes you boring and the enemy). Instead, create your underdog story and share it with the world. We love to see the little guy come out ahead!
Ways to Make Your Content Personal
Whether it’s your blog or small business website, making you content personal is what differentiates you from the chaotic online crowd, so get to work and become different!
1. Tell Your Story
On this website I periodically provide insights into who I am – an enthusiastic dreamer who dropped out of a management PhD program because it wasn’t what I wanted for my life. Now I’m trying to make a living online (and looking for work as well).
You have a story. Why did you start your business or blog? What do you hope to accomplish with it? What do you do in your free time? Believe it or not, people actually want to learn about the people they are buying from or reading about.
2. Use Your Own Voice
I am working hard on this one. While my writing use to be more humorous (as is visible in this article on wet pants that has been read over 35,000 times) – an excessive amount of academic writing has dulled down my enthusiasm – so I am gradually working on adding more humor back into my writing.
3. Interact with Visitors
When people leave comments on your website, respond. And have fun with it. As readers see you responding to comments on your website, they will see you as a person – as opposed to some strange website.
4. Recognize People Who Mention You
If someone shares your post on Facebook, Twitter, etc., share it on your own timeline and comment on their post. The more often you respond to other people’s content, the more likely they are to comment on your own.
5. Thank People for Visiting
Whether someone simply visits your site and leaves a comment, or whether they make a purchase of your product, send personal emails to people occasionally. When a professional blogger or business recognizes me, I feel important, and I feel like I am part of that brand.
6. Mention People in Your Articles
You will see this a lot on FiverrDaily.com – I love mentioning other people, particularly their Fiverr gigs, on my website. The fun thing about this is that everyone loves being recognized! And many of these people will mention me to their social networks, providing my site with some free publicity. It’s a win-win.
The Days of Big Business Are Over
That’s right, being big isn’t cool anymore. We all hate Wall Street. We all hate Wal-Mart. And we love the little guy. So stop trying to look big and start flaunting that you are small (yet still the best). This will help you tremendously in business – both online and off.
What do you think? Does being personal help you grow your audience?