100 Days to 5000 Daily Visitors, Day 7: Make Your Posts Visual
“Dialogue should simply be a sound among other sounds, just something that comes out of the mouths of people whose eyes tell the story in visual terms.” – Alfred Hitchcock
Yesterday’s Activity: 27 visits, 22 unique visitors, 36 page views.
A Picture is Worth 1000 Words
If you want people to visit your site, come back to your site, and stay on your site, then it’s very important to remember that humans are visual. Our eyes are the easiest way to capture our attention.
What’s made this all the more obvious during the last few years is the speed at which Instagram and Pinterest have taken off – becoming household names right along Facebook and Twitter. Furthermore, Twitter, which originally focused entirely on the 140 character message, now has a huge number of photos shared every day.
How You Can Make Your Posts More Visual
One of the biggest challenges with making your content visual is that it will cost you a bit more money and/or time. However, adding visual elements to your website should significantly add to the overall appeal of your site. Several ways to ensure that your blog and posts are visual include:
Carefully Choose Your Blog’s Theme
As I have always recommended, unless you clearly know what you are doing, use WordPress for your website (blog, business, whatever). Find an attractive looking theme that is simple, goes with your content, and is easy to navigate. The format of your website plays a huge role in the visual attractiveness of your site and content.
Create a Clearly Noticeable Logo
You want clear branding across all of your social media and promotional activities. Therefore, develop a high-quality logo and post it on everything. People remember images, make sure that they remember the image representing your website.
Add Photos to Your Posts
Although this is obvious, it is not always as easy as it may seem do to copyright issues. Legally, you cannot pull an image off of Google Image Search and throw it onto your website. Pictures belong to someone, and you must either purchase them or give the photographer credit.
To legally use photos:
Buy Stock Photos
If you purchase your pictures off of Shutterstock or some other photo-sharing website, then you will have no problem legally posting the pictures on your website.
Use Your Own Pictures
Clearly, if you’ve taken the picture, the own the picture. Therefore, any photograph of your own that you take can be posted anywhere you want it to be.
Use Public Domain Photos
If you visit the Wikimedia Commons, you can find a large collection of pictures that are in the public domain. These pictures are free to use – although some may require recognition of the source.
Give Credit for Pictures Used
FreeDigitalPhotos.net is one website where you can download pictures for free – as long as you declare in your post where the picture came from. Additionally, many people will allow you to use their pictures on their site if you provide a link back to their website – this is an easy way for them to get more traffic.
Add Videos to Your Website
With the YouTube “embed video” option, it is easy to include videos into your posts. Using your own videos is a great way to attract more followers, but sharing other people’s videos in your posts can add to your website’s content and popularity.
Include Infographics in Your Content
Infographics have become popular recently. A visual representation of a process provides a quick and easy way to get an overview of how something operates. Additionally, infographics are a great way to reuse old material – taking the content of older posts and making it into an infographic.
People Share What’s Interesting
Ultimately, people will share whatever content they find interesting. Clearly, an article can be interesting. However, if you include a funny picture, a useful video, or a wise inforgraphic, the likelihood of the post being shared will increase significantly.
Have you noticed that your visual posts are more popular? What other elements seem important for a great blog post? Share your thoughts with us!