100 Days to 5000 Daily Visitors, Day 5: Hire a Writer
“It’s not that I’m so smart, it’s just that I stay with the problem longer” – Albert Einstein
Yesterday’s Activity: 138 views, 124 visitors, 190 page views
As a proud management PhD dropout, let me tell you one thing that I’ve learned about work: money comes from working; wealth comes from having money and people work for you.
Although we all have to work to earn money, the more of our resources that we invest, the more we can earn in the long-term without working. Therefore, any time that you can afford to invest, do it.
With your blog, hiring a writer can be one of the best investments you can make – giving you additional content, some extra time, and new perspectives. Having other writers create several articles for your website every week may help propel your website to success significantly faster.
The Value of Outsourcing Some of Your Content
If you want to develop relationships with readers, it will be important for you to be involved in your website – with the writing, commenting, and social media. However, this doesn’t mean that you cannot pay someone to write an article here and there. The more content you have, the more readers you will attract to your site.
As you will notice from looking around FiverrDaily.com, I have started paying for a few articles here and there. Although the site is not making much money yet, I believe that a small investment in content now will be of significant value in the future.
What Type of Content Should You Hire Someone to Write?
If you can afford to spend $30-$50 per article, then you can find people to write just about anything for your blog content. There are many experts who will write great content for you – for the right price.
However, if you are living on the edge of being broke (like myself), then $30 is a little out of your price range. Fortunately, it is possible to purchase articles off of Fiverr for $5, or even hire a Filipino writer on Odesk for $2 an article.
When hiring an inexpensive writer, it is important to recognize that they are not going to be a professional in the subject, they will not be able to invest a lot of time into the article (you aren’t paying them that much), and their English may not be fantastic. Therefore don’t expect a $50 article for $5.
An inexpensive writer can be helpful for:
- Creating lists and summaries (of relatively simply topics).
- Giving opinions (if their point of view is useful to your readers).
- Rewriting articles that you send them (or combining several articles).
- Topics that almost anyone can be an expert on – relationships, personal finances, exercise, basic fashion, etc.
When you tell the writer what you want them to write about, recognize that you may be more of an expert than they are (at least at the beginning). Therefore, don’t expect to be blown away. But it can still be nice to get some content that you would not have time to create yourself – and as long as it’s relatively decent, it can add something extra to your site.
How Can I Find a Talented Writer to Hire?
If you hire a writer, don’t try to be cheap. Recognize that you will get what you pay for, and live with that. Some people think that they can pay someone in the Philippines next to nothing and have top-notch content. That’s foolish. Don’t try to cheat anyone, don’t make them do complex rewrites, and ALWAYS pay your writers.
That being said, here are some steps to help you find a great writer:
1. Look on Fiverr or Odesk
If you want to select someone yourself, Fiverr is a great website to use. You can find someone who specializes in your topic, and make a purchase.
For someone looking for a long-term writer, or for someone who would like to have multiple choices – post a job on Odesk. You will begin receiving bids for your job and you can select the person who has the best fit.
2. Review Previous Ratings
The quality of a writer can be partially determined by seeing how other people have rated them. A low Fiverr score or Odesk rating may suggest that this person is trying to do something that they aren’t very good at. This would suggest that you keep looking.
3. Ask to See Previous Work
Especially when someone is new, it is nice to see examples of their writing style. Most people should be able to send a copy or link to an article that they have written. This will give you a good taste of their writing style.
4. Start With a Sample Article
Start with a test run. If you don’t have a lot of money, you can suggest offering a lower rate for the first article – but always pay. It is likely that you will have to try out several writers before you find a good one. Therefore, be patient, pay people as promised, and be willing to move on.
5. Keep Great Writers Around
Once you’ve found that A+ writer, hang on to them! Be thoughtful, give them leeway, and provide bonuses when you can. A good writer is worth a lot – so make sure you hang on to them.
Groom Your Writers for Management
At first, you may just want a few articles here and there. However, if your website starts getting big and difficult to manage, it can help to have a writer on hand who knows how things work. Once you find a great writer, if they are willing to work hard, consider grooming them to start managing the website – leaving you time for other ventures.
It takes a lot of work to develop a popular blog. I am realizing that 5,000 views a day in 100 days may be even more challenging than I thought! But I’m still going for it. And having an extra few articles to publish is certainly helping.
What are your thoughts on hiring a writer? Do you prefer the control of writing all of the content yourself, or do you want to develop a website that manages itself?