100 Days to 5000 Daily Visitors, Day 3: Publish Often
“Part of courage is simple consistency.” – Peggy Noonan
Yesterday’s Activity: 54 visits, 17 visitors, 148 views.
If You Build It, They Will Come
You’re here, aren’t you? Since leaving my PhD program and starting this blog a week ago, I’ve been working like a mad man to publish as much content as possible – and apparently it has gotten you interested in my blog! So thank you (and hard work pays off).
Yesterday we discussed the importance of high quality content. But what’s equally important is publishing frequently and consistently.
There are three reasons why it’s a good idea to post regularly:
- Google places a higher priority on websites that update content frequently.
- The more content you have, with different key words, the more often you will show up in searches.
- As people begin following your blog, they will expect regular content to be added. Stop adding content, and they may stop following you.
How Often Should I Post Content on My Blog?
After scouring the web and speaking with people I know, I have come up with several different answers – and I believe a lot of it depends on much you want to get out of your website.
One successful blogger told me that, if you post one article a day for a year you will start making a decent amount of money (after 2 years he made $4000 in his best month). Another blogger suggests that, if you post two articles a day for 6 months you will make $1000 a month.
Of course, social networking, quality of the content, and your passion for the subject will influence you as well, but consistency is one of the greatest keys to success. No one makes it big being spastic.
Tips for Publishing Blog Posts Regularly
Writing two articles a day is a lot of work! Even writing one article a day can be exhausting. How can someone maintain this level of consistency?
Here are a few suggestions:
1. Set a time and place to write
The greatest writers throughout history have had writing routines. Select at time that works well for you, and schedule writing in like you would with work. You wouldn’t skip out on work to watch a television show – don’t skip out on writing to do.
2. Don’t go to bed until you finish
This is an easy way to make sure that you write. One business academic told me that he writes for 2 hours every day – no matter what. If he gets home at 11 pm and realizes that he hasn’t written yet, he sits up and writes until 1 am.
3. Use the Seinfeld Strategy
Most comedians develop their own jokes, and that’s what the famous Seinfeld had to do. To keep himself motivated, he bought a huge wall calendar that covered the entire year – and he would place a big red X on every day that he wrote. Seinfeld said that, after seeing several X’s in a row, he wouldn’t want to break the chain. So start marking the days that you write and don’t let yourself break the chain.
4. Reward yourself for accomplishments
Is there something small that you would enjoy doing after a week or two of hard work? Give yourself small goals with rewards. Go out to ice cream after writing for 5 days, or take a vacation after 3 months of hard writing.
5. Build up a reserve of articles
Of course, there may be times when you absolutely cannot write. Whether it’s a busy day, a serious life event, etc. To prepare for such occurrences, build up a reserve of articles that you can publish when you aren’t able to write. This way, you can keep the conversation going.
6. Make the most of scheduled posts
If you use WordPress, you can schedule posts to publish at a later time. Make the most of this if you will be away from the internet for several days – allowing your readers to keep getting daily updates.
7. Don’t let a down day become a down week
After breaking a new year’s resolution, most people just give up completely – which defeats the entire purpose behind the resolution! When we do (or don’t do) something once, it’s easy to completely break our good habit. Don’t let one down day ruin all of your progress.
8. Take a day off every week
I make sure to rest for a day every week. It’s important to take time to rest, rejuvenate, and remember that writing isn’t everything. Life is about people, places, and adventures – makes sure that you are able to enjoy all of those meaningful aspects of life.
My goal is to publish two articles a day, six days a week. I’m confident that this, along with some great promotional efforts, should be able to help me attract a significant following. And at this point, I’m still banking on that 5,000 daily visitors. We’ll see what happens!
How about you? What do you do to motivate yourself to write?
*** I have committed to taking one day off a week (to rest my hands and improve my relationships). Recognize that I will not be publishing tomorrow, but the fun will continue again on Sunday!